Big Butt Campaign

From one of my clients: “I get what they are trying to do here…but this really bothers me.  First off this girl doesn’t have a big butt…and second why do you have to justify having a big butt…even though I don’t think she does…to me it’s coming off a little more defensive than accepting. I feel like there is a mixed message here. ”

What do you think??
“Big-Butt Debate of 2010 Inspired by Fake Nike Ads”