Super Foods Super Expensive

Are “Super foods” worth the money? This answer depends on which food one is referring to. The Willis Report recently asked me if consumers who are being bombarded with trendy super foods like quinoa, goji berries, acai berries, and spirulina getting the most for their money? Well these foods are indeed packed with nutrition especially vitamins, antioxidants and phytochemicals but they are not necessarily better than other more main stream supper foods like blueberries or salmon. See our post “Are Super Foods So Super?
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While “super foods” like raw pumpkin super chips or oats with goigi berries are extremely nutritious, they don’t always live up to their cost. They could possibly be even less super than a local or frozen food as they may be less fresh if they are exotic, processed, or have added ingredients. Keep in mind there is no formal qualification defining super foods. Rather this term is used loosely implying this specific food has as much or a greater amount of nutrition than another food.  

When comparing prices of foods marketed as ‘super foods’ and sold in specialty health boutiques, I found that pumpkin chips were five times the costs of just purchasing pure pumpkin seeds and flax seeds. Oat based cereal sold, as a super food was twice as expensive as purchasing stone ground oats with fresh blueberries and a chocolate bar from Africa that was only 44% cocoa was sixty-six percent more expensive then a USA dark chocolate bar like Sweet Riot with 70% coca.

The message here is when opting for value, go with the foods that are most wholesome and unaltered like nuts, wild salmon and organic blueberries. See here for more natural super foods:

http://www.webmd.com/food-recipes/features/10-everyday-super-foods?page=2.

To find foods that have positive affects on your health without paying top price go with non-packaged fruits, vegetables, grains, legumes and nuts. Stroll the bulk section of your health food store and buy foods sold by the pound rather than by the package.

  • “If it is in a package, it is probably processed!
  • If it is has been processed, it’s probably not super.
  • If it is has sugar as the first ingredient, and
  • If it is marketed as super it’s probably not so super.
  • Real whole foods are the super foods that are a super deal.”

Keep in mind, if you are buying juices or super chips with agave, these products have added sugar since agave is sugar. Local fresh and or frozen are usually the best foods to buy for greater nutrition, sustainable efforts and economical value.

 

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